THE COOL GIRL
A “cool girl” provokes to stand out; after all, her looks should reflect her identity. Jewellery adds to that way of self-expression. Originality is critical; it is the premise of a great outfit that adds to her level of confidence. Her longing for dressing up reflects her love for spontaneity, and her jewellery should capture that mood, too.
PLAYFULL & AUDACIOUS
With her style, the cool girl offers an unusual perspective on things; it is safe to say she ditches the rulebook of fashion. As a true headline-getter, she wears a uniform for the brave-hearted, which includes a daily dose of jewellery stacking.
The safety pin is summer’s most wanted piece and it’s nothing like your grandma’s brooch. Safety pins are more than just accessories, they are the Cool Girl’s perfect partner in crime that add a hint of rock ‘n’ roll to any look. Whether adorning a lapel, a scarf, or worn as an Ear Party piece or on your favourite chain necklace, the Safety Pinspeaks of self-expression and boldness.
DISCOVER OTHER TYPES
Jewellery reflects unique personalities, moods, emotions, thoughts, and stories. That's why we divided our jewellery lines into five distinct personas.
